Livestream Management

Position Purpose：

Lead and oversee the end-to-end operations of 8 official brand livestream channels on Douyin, driving measurable business outcomes through content excellence, data-driven decision-making, and strategic traffic investment. This role is accountable for achieving comp growth target while elevating brand presence within the livestream ecosystem.

Responsibilities & Accountabilities：

Livestream Operations

• Own end-to-end management of 8 official Douyin livestream rooms
• Set and execute livestream strategies with full accountability for comp sales and core business KPIs

Content Strategy &Creation

• Identify emerging trends and produce high-performing, conversion-driven content
• Rapidly translate platform dynamics into actionable content strategies and campaign opportunities

Paid Traffic Management

• Manage the full lifecycle of livestream paid traffic materials — from briefing and production to monitoring and optimization
• Continuously iterate on creative assets to maximize ROI on traffic investment

Data-Driven Operations

• Establish a rigorous data operating system with deep analysis of livestream performance metrics
• Derive actionable insights and drive continuous improvements to efficiency and business results

Cross-Functional Collaboration

• Ensure livestream operations are fully aligned with overall brand marketing strategy and campaign calendars

Position Requirements：

Knowledge and Skills

• Deep expertise in Douyin livestream platform mechanics, algorithm logic, and paid traffic systems
• Strong data literacy with proficiency in livestream analytics tools; ability to translate data into clear operational decisions
• Sharp content instincts — ability to spot emerging trends, assess creative quality, and build a content database that consistently generates breakout moments

Critical Experience

• 6+ years of total work experience, with substantial hands-on Douyin livestream operations experience in the beauty, FMCG, or fast-food industry
• Demonstrated track record of delivering ¥100M+ GMV through livestream channels, multi-livestream management experience will be a must
• Experience managing and scaling paid traffic for livestream, with ownership over creative materials strategy and budget performance
• Prior experience in EMKT (digital/e-commerce marketing) is a strong plus