Indirect Sourcing- MKT Category

职位目的：

McD China is the top leader in booming QSR industry with constantly double-digit CAGR, aiming to hit 80 bn RMB annual sales revenue by more than 10,000 stores ambitions. With the most valuable investment as key business driver, we are spending huge money on marketing category.

We are currently looking for a manager , Market Categorg, reporting to indirect sourcing Head. For this position, you will be as business partner and copilot to co-manage nearly 2 bn RMB annual spending on media, production, IP and leverage capabilities from specialist agencies. You will also play a key role in developing category-specific strategies based on characteristics of internals/externals, especially culture circumstances to help tackle challenges, secure transformation, fulfill demand, achieve ROIs with saving benefits, offer consultancy, and of course ensure process compliance.

职位职责： 

• First of all, it’wonderful if you’re a marketing professional with general indirect sourcing experience. We are also pleasure if you’re a sourcing guy with more than 8-10 years focusing on marketing spending management. 
• Proven experience in media buy, with specialty in mass, performance and social domain.
• EC and 3PO experience such as Tmall, Meituan, Eleme, JD, Douyin local business, and field marketing management would be significant plus. 
•  DouYin, Redbook and other social media know-how would be necessary in demonstration of platform trends, business playbook, agencies pooling, operation excellence, measurable outcomes, and agile buying process to ensure both solution and compliance.  
• Programmatic Ad serving evolution experience from PDB/PD to RTB/RTA would be an amazing advantage. 
• Market benchmarking experience of equities, terms and costing for IP spending such as celebrities and cyber domains is quite important. 
• Proven involvement in post-evaluations of business and agencies performance and following actions for better ROIs and improvements.

职位要求：

• Excellent project management ability with proven pitch cases. Good data analytics and digital transformation experience is preferred.
• Education: Graduate/tertiary education. Bachelor’s degree or above.